|
Amended
IN
Senate
April 23, 2026 |
|
Amended
IN
Senate
April 09, 2026 |
| Introduced by Senator Cabaldon |
February 13, 2026 |
LEGISLATIVE COUNSEL'S DIGEST
This bill would require that a business that does not operate exclusively online make available to consumers an email address for submitting personal information requests.
Existing law requires the agency to establish an accessible deletion mechanism that, among other things, allows a consumer to request that a specified data broker delete any personal information related to that consumer held by the data broker or associated service provider or contractor.
The bill would require the tool to permit the exclusion of brokers categorized as consistent from a deletion request, as provided, and would require the agency to store consumer profiles and notify consumers of specific data broker registration changes. The bill would authorize specified enforcement on a data broker who provides systematically incomplete information material to the privacy preference profile tool.
The people of the State of California do enact as follows:
SECTION 1.
Section 1798.99.80 of the Civil Code is amended to read:1798.99.80.
For purposes of this title:(2)A business does not have a “direct relationship” with a consumer because it collects personal information directly from the consumer.
SEC. 2.
Section 1798.99.82 of the Civil Code is amended to read:1798.99.82.
(a) On or before January 31 following each year in which a business meets the definition of data broker as provided in this title, the business shall register with the California Privacy Protection Agency pursuant to the requirements of this section.(a)By January 1, 2026, the California Privacy Protection Agency shall establish an accessible deletion mechanism that does all of the following:
(1)Implements and maintains reasonable security procedures and practices, including, but not limited to, administrative, physical, and technical safeguards appropriate to the nature of the information and the purposes for which the personal information will be used and to protect consumers’ personal information from unauthorized use, disclosure, access, destruction, or modification.
(2)Allows a consumer, through a single verifiable consumer request, to request that every data broker that maintains any personal information delete any personal
information related to that consumer held by the data broker or associated service provider or contractor.
(3)Allows a consumer to selectively exclude specific data brokers from a request made under paragraph (2).
(4)Allows a consumer to make a request to alter a previous request made under this subdivision after at least 45 days have passed since the consumer last made a request under this subdivision.
(b)The accessible deletion mechanism established pursuant to subdivision (a) shall meet all of the following requirements:
(1)The accessible deletion mechanism shall allow a consumer to request the deletion of all personal information related to that consumer through a single deletion request.
(2)The accessible deletion mechanism shall permit a consumer to securely submit information in one or more privacy-protecting ways determined by the California Privacy Protection Agency to aid in the deletion request.
(3)The accessible deletion mechanism shall allow data brokers registered with the California Privacy Protection Agency to determine whether an individual has submitted a verifiable consumer request to delete the personal information related to that consumer as described in paragraph (1) and shall not allow the disclosure of any additional personal information when the data broker accesses the accessible deletion mechanism unless otherwise specified in this title.
(4)The accessible deletion mechanism shall allow a consumer to make a request described in paragraph (1) using an internet service operated by
the California Privacy Protection Agency.
(5)The accessible deletion mechanism shall not charge a consumer to make a request described in paragraph (1).
(6)The accessible deletion mechanism shall allow a consumer to make a request described in paragraph (1) in any language spoken by any consumer for whom personal information has been collected by data brokers.
(7)The accessible deletion mechanism shall be readily accessible and usable by consumers with disabilities.
(8)The accessible deletion mechanism shall support the ability of a consumer’s authorized agents to aid in the deletion request.
(9)The accessible deletion mechanism shall allow the consumer, or their authorized agent, to
verify the status of the consumer’s deletion request.
(10)The accessible deletion mechanism shall provide a description of all of the following:
(A)The deletion permitted by this section, including, but not limited to, the actions required by subdivisions (c) and (d).
(B)The process for submitting a deletion request pursuant to this section.
(C)Examples of the types of information that may be deleted.
(11)A privacy preference profile tool as described in Section 1798.99.87.1.
(c)(1)Beginning
August 1, 2026, a data broker shall access the accessible deletion mechanism established pursuant to subdivision (a) at least once every 45 days and do all of the following:
(A)Within 45 days after receiving a request made pursuant to this section, process all deletion requests made pursuant to this section and delete all personal information related to the consumers making the requests consistent with the requirements of this section.
(B)In cases where a data broker denies a consumer request to delete under this title because the request cannot be verified, process the request as an opt-out of the sale or sharing of the consumer’s personal information, as provided for under Section 1798.120 and limited by Sections 1798.105, 1798.145, and 1798.146, within 45 days of receiving the request.
(C)Direct all service
providers or contractors associated with the data broker to delete all personal information in their possession related to the consumers making the requests described in subparagraph (A).
(D)Direct all service providers or contractors associated with the data broker to process a request described by subparagraph (B) as an opt-out of the sale or sharing of the consumer’s personal information, as provided for under Section 1798.120 and limited by Sections 1798.105, 1798.145, and 1798.146.
(2)Notwithstanding paragraph (1), a data broker shall not be required to delete a consumer’s personal information if either of the following apply:
(A)It is reasonably necessary for the data broker to maintain the personal information to fulfill a purpose described in subdivision (d) of Section 1798.105.
(B)The deletion is not required pursuant to Section 1798.145 or 1798.146.
(3)Personal information described in paragraph (2) shall only be used for the purposes described in paragraph (2) and shall not be used or disclosed for any other purpose, including, but not limited to, marketing purposes.
(d)(1)Beginning August 1, 2026, after a consumer has submitted a deletion request and a data broker has deleted the consumer’s data pursuant to this section, the data broker shall delete all personal information of the consumer at least once every 45 days pursuant to this section unless the consumer requests otherwise or the deletion is not required pursuant to paragraph (2) of subdivision (c).
(2)Beginning August 1, 2026, after a
consumer has submitted a deletion request and a data broker has deleted the consumer’s data pursuant to this section, the data broker shall not sell or share new personal information of the consumer unless the consumer requests otherwise or selling or sharing the personal information is permitted under Section 1798.145 or 1798.146.
(e)(1)Beginning January 1, 2028, and every three years thereafter, a data broker shall undergo an audit by an independent third party to determine compliance with this section.
(2)For an audit completed pursuant to paragraph (1), the data broker shall submit a report resulting from the audit and any related materials to the California Privacy Protection Agency within five business days of a written request from the California Privacy Protection Agency.
(3)A data
broker shall maintain the report and materials described in paragraph (2) for at least six years.
(f)(1)The California Privacy Protection Agency may charge an access fee to a data broker when the data broker accesses the accessible deletion mechanism pursuant to subdivision (c) that does not exceed the reasonable costs of providing that access.
(2)A fee collected by the California Privacy Protection Agency pursuant to paragraph (1) shall be deposited in the Data Brokers’ Registry Fund.
(a)The privacy preference profile tool established under this section shall enable a consumer to do both of the following:
(1)Define and store a privacy preference profile expressing the consumer’s preferences regarding data broker data collection and use practices.
(2)Use the profile to identify registered data brokers whose disclosed practices are consistent with the consumer’s preferences so that a consumer may make an informed decision as to whether to exclude those data brokers from a deletion request.
(b)In designing the tool, the agency shall consider input modalities that optimize
comprehensibility and alignment with consumer intent and minimize cognitive load, including a natural language input or a structured schematic interface.
(c)The tool shall evaluate each registered data broker’s most recent annual registration disclosures under Section 1798.99.82 against the consumer’s preference profile and shall categorize each data broker as one of the following:
(1)“Consistent,” if the data broker’s disclosed practices are compatible with the consumer’s stated preferences across all profile dimensions the consumer has specified.
(2)“Inconsistent,” if the data broker’s disclosed practices conflict with the consumer’s stated preferences on one or more dimensions.
(3)“Indeterminate,” if the data broker’s registration is silent,
ambiguous, or incomplete with respect to a profile dimension that is material to the consumer’s preferences. The tool shall display the specific gap in disclosure that produced this categorization.
(d)(1)In the absence of a consumer instruction to the contrary, a data broker categorized as indeterminate shall be treated as inconsistent for purposes of the accessible deletion mechanism exclusion. The tool shall permit the consumer to override this default for individual data brokers.
(2)The tool shall display the list of registered data brokers categorized under subdivision (c) prior to the consumer’s submission of a deletion request through the accessible deletion mechanism described in Section 1798.99.86.
(3)The consumer may, with explicit confirmation for each data broker or for all data
brokers categorized as consistent collectively, elect to exclude any data broker categorized as consistent from a pending deletion request. An exclusion under this subdivision shall have the same legal effect as a selective exclusion under subdivision (a) of Section 1798.99.86.
(4)The tool shall clearly inform the consumer, prior to any exclusion, of all of the following:
(A)That exclusion means the data broker will not be directed to delete the consumer’s personal information.
(B)That the categorization is based solely on the data broker’s self-reported registration disclosures and not on independently verified practices.
(C)That the consumer may at any time resubmit a request that includes previously excluded data brokers.
(5)Exclusion of a data broker from a deletion request pursuant to this section does not constitute consent by the consumer to the data broker’s data practices and does not limit any right the consumer may exercise under the California Consumer Privacy Act of 2018 (Title 1.81.5 (commencing with Section 1798.100)) or any other state law.
(e)(1)The agency shall store a consumer’s preference profile in association with the consumer’s account for the accessible deletion mechanism described in Section 1798.99.86. The consumer may modify or delete the stored profile at any time.
(2)A stored preference profile shall be applied automatically to generate a prepopulated exclusion list when the consumer initiates a future deletion request through the accessible deletion mechanism. The consumer shall have
the opportunity to review and adjust the resulting categorizations before submission.
(3)The tool shall notify the consumer when a data broker previously categorized as consistent has filed an amended registration that materially changes its disclosed practices and shall prompt the consumer to review the updated categorization before the next deletion request cycle.
(f)(1)This section does not impose obligations on registered data brokers beyond those applicable under Section 1798.99.82. The tool shall operate exclusively on the basis of information data brokers are already required to disclose.
(2)Notwithstanding paragraph (1), a data broker whose registration is found by the agency to be systematically incomplete with respect to information material to the privacy preference profile tool
described in this section may be subject to enforcement under Section 1798.99.84 for failure to make the disclosures required under Section 1798.99.82.
Notice, Disclosure, Correction, and Deletion Requirements
(a)In order to comply with Sections 1798.100, 1798.105, 1798.106, 1798.110, 1798.115, and 1798.125, a business shall, in a form that is reasonably accessible to consumers:
(1)(A)Make available to consumers two or more designated methods for submitting requests for information required to be disclosed pursuant to Sections 1798.110 and 1798.115, or requests for deletion or correction pursuant to Sections 1798.105 and 1798.106, respectively, including, at a minimum, a toll-free telephone number and an email address. A business that operates exclusively online and
has a direct relationship with a consumer from whom it collects personal information shall only be required to provide an email address for submitting requests for information required to be disclosed pursuant to Sections 1798.110 and 1798.115, or for requests for deletion or correction pursuant to Sections 1798.105 and 1798.106, respectively.
(B)If the business maintains an internet website, make the internet website available to consumers to submit requests for information required to be disclosed pursuant to Sections 1798.110 and 1798.115, or requests for deletion or correction pursuant to Sections 1798.105 and 1798.106, respectively.
(2)(A)Disclose and deliver the required information to a consumer free of charge, correct inaccurate personal information, or
delete a consumer’s personal information, based on the consumer’s request, within 45 days of receiving a verifiable consumer request from the consumer. The business shall promptly take steps to determine whether the request is a verifiable consumer request, but this shall not extend the business’ duty to disclose and deliver the information, to correct inaccurate personal information, or to delete personal information within 45 days of receipt of the consumer’s request. The time period to provide the required information, to correct inaccurate personal information, or to delete personal information may be extended once by an additional 45 days when reasonably necessary, provided the consumer is provided notice of the extension within the first 45-day period. The disclosure of the required information shall be made in writing and delivered through the consumer’s account with the business, if the
consumer maintains an account with the business, or by mail or electronically at the consumer’s option if the consumer does not maintain an account with the business, in a readily useable format that allows the consumer to transmit this information from one entity to another entity without hindrance. The business may require authentication of the consumer that is reasonable in light of the nature of the personal information requested, but shall not require the consumer to create an account with the business in order to make a verifiable consumer request provided that if the consumer, has an account with the business, the business may require the consumer to use that account to submit a verifiable consumer request.
(B)The disclosure of the required information shall cover the 12-month period preceding the business’ receipt of the verifiable consumer
request provided that, upon the adoption of a regulation pursuant to paragraph (8) of subdivision (a) of Section 1798.185, a consumer may request that the business disclose the required
information beyond the 12-month period, and the business shall be required to provide that information unless doing so proves impossible or would involve a disproportionate effort. A consumer’s right to request required information beyond the 12-month period, and a business’ obligation to provide that information, shall only apply to personal information collected on or after January 1, 2022. Nothing in this subparagraph shall require a business to keep personal information for any length of time.
(3)(A)A business that receives a verifiable consumer request pursuant to Section 1798.110 or 1798.115 shall disclose any personal information it has collected about a consumer, directly or indirectly, including through or by a service provider or contractor, to the consumer. A service provider or contractor shall not
be required to comply with a verifiable consumer request received directly from a consumer or a consumer’s authorized agent, pursuant to Section 1798.110 or 1798.115, to the extent that the service provider or contractor has collected personal information about the consumer in its role as a service provider or contractor. A service provider or contractor shall provide assistance to a business with which it has a contractual relationship with respect to the business’ response to a verifiable consumer request, including, but not limited to, by providing to the business the consumer’s personal information in the service provider or contractor’s possession, which the service provider or contractor obtained as a result of providing services to the business, and by correcting inaccurate information or by enabling the business to do the same. A service provider or contractor that collects personal information
pursuant to a written contract with a business shall be required to assist the business through appropriate technical and organizational measures in complying with the requirements of subdivisions (d) to (f), inclusive, of Section 1798.100, taking into account the nature of the processing.
(B)For purposes of subdivision (b) of Section 1798.110:
(i)To identify the consumer, associate the information provided by the consumer in the verifiable consumer request to any personal information previously collected by the business about the consumer.
(ii)Identify by category or categories the personal information collected about the consumer for the applicable period of time by reference to the enumerated category or categories in
subdivision (c) that most closely describes the personal information collected; the categories of sources from which the consumer’s personal information was collected; the business or commercial purpose for collecting, selling, or sharing the consumer’s personal information; and the categories of third parties to whom the business discloses the consumer’s personal information.
(iii)Provide the specific pieces of personal information obtained from the consumer in a format that is easily understandable to the average consumer, and to the extent technically feasible, in a structured, commonly used, machine-readable format that may also be transmitted to another entity at the consumer’s request without hindrance. “Specific pieces of information” do not include data generated to help ensure security and integrity or as prescribed by
regulation. Personal information is not considered to have been disclosed by a business when a consumer instructs a business to transfer the consumer’s personal information from one business to another in the context of switching services.
(4)For purposes of subdivision (b) of Section 1798.115:
(A)Identify the consumer and associate the information provided by the consumer in the verifiable consumer request to any personal information previously collected by the business about the consumer.
(B)Identify by category or categories the personal information of the consumer that the business sold or shared during the applicable period of time by reference to the enumerated category in subdivision (c) that most closely
describes the personal information, and provide the categories of third parties to whom the consumer’s personal information was sold or shared during the applicable period of time by reference to the enumerated category or categories in subdivision (c) that most closely describes the personal information sold or shared. The business shall disclose the information in a list that is separate from a list generated for the purposes of subparagraph (C).
(C)Identify by category or categories the personal information of the consumer that the business disclosed for a business purpose during the applicable period of time by reference to the enumerated category or categories in subdivision (c) that most closely describes the personal information, and provide the categories of persons to whom the consumer’s personal information was disclosed for a business
purpose during the applicable period of time by reference to the enumerated category or categories in subdivision (c) that most closely describes the personal information disclosed. The business shall disclose the information in a list that is separate from a list generated for the purposes of subparagraph (B).
(5)Disclose the following information in its online privacy policy or policies if the business has an online privacy policy or policies and in any California-specific description of consumers’ privacy rights, or if the business does not maintain those policies, on its internet website, and update that information at least once every 12 months:
(A)A description of a consumer’s rights pursuant to Sections 1798.100, 1798.105, 1798.106, 1798.110, 1798.115, and 1798.125 and
two or more designated methods for submitting requests, except as provided in subparagraph (A) of paragraph (1) of subdivision (a).
(B)For purposes of subdivision (c) of Section 1798.110:
(i)A list of the categories of personal information it has collected about consumers in the preceding 12 months by reference to the enumerated category or categories in subdivision (c) that most closely describe the personal information collected.
(ii)The categories of sources from which consumers’ personal information is collected.
(iii)The business or commercial purpose for collecting, selling, or sharing consumers’ personal information.
(iv)The categories of third parties to whom the business discloses consumers’ personal information.
(C)For purposes of paragraphs (1) and (2) of subdivision (c) of Section 1798.115, two separate lists:
(i)A list of the categories of personal information it has sold or shared about consumers in the preceding 12 months by reference to the enumerated category or categories in subdivision (c) that most closely describe the personal information sold or shared, or if the business has not sold or shared consumers’ personal information in the preceding 12 months, the business shall prominently disclose that fact in its privacy policy.
(ii)A list of the categories of
personal information it has disclosed about consumers for a business purpose in the preceding 12 months by reference to the enumerated category in subdivision (c) that most closely describes the personal information disclosed, or if the business has not disclosed consumers’ personal information for a business purpose in the preceding 12 months, the business shall disclose that fact.
(6)Ensure that all individuals responsible for handling consumer inquiries about the business’ privacy practices or the business’ compliance with this title are informed of all requirements in Sections 1798.100, 1798.105, 1798.106, 1798.110, 1798.115, 1798.125, and this section, and how to direct consumers to exercise their rights under those sections.
(7)Use any personal information collected from
the consumer in connection with the business’ verification of the consumer’s request solely for the purposes of verification and shall not further disclose the personal information, retain it longer than necessary for purposes of verification, or use it for unrelated purposes.
(b)A business is not obligated to provide the information required by Sections 1798.110 and 1798.115 to the same consumer more than twice in a 12-month period.
(c)The categories of personal information required to be disclosed pursuant to Sections 1798.100, 1798.110, and 1798.115 shall follow the definitions of personal information and sensitive personal information in Section 1798.140 by describing the categories of personal information using the specific terms set forth in subparagraphs (A) to
(K), inclusive, of paragraph (1) of subdivision (v) of Section 1798.140 and by describing the
categories of sensitive personal information using the specific terms set forth in subparagraphs (A) to (F), inclusive, of paragraph (1), and subparagraphs (A) to (C), inclusive, of paragraph (2), of subdivision (ae) of Section 1798.140.