Enacts the "political artificial intelligence disclaimer (PAID) act"; requires political communications that use synthetic media to disclose that they were created with the assistance of artificial intelligence; requires committees that use synthetic media to maintain records of such usage.

                STATE OF NEW YORK
        ________________________________________________________________________

                                          2414

                               2025-2026 Regular Sessions

                    IN SENATE

                                    January 17, 2025
                                       ___________

        Introduced  by  Sen.  PARKER -- read twice and ordered printed, and when
          printed to be committed to the Committee on Elections

        AN ACT to amend the election law, in relation to the use and  disclosure
          of synthetic media

          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:

     1    Section 1. Short title. This act shall be known and may  be  cited  as
     2  the "political artificial intelligence disclaimer (PAID) act".
     3    §  2.  Section 14-106 of the election law is amended by adding two new
     4  subdivisions 2-a and 2-b to read as follows:
     5    2-a. (a) Any political communication covered by this section which was
     6  produced by or  includes  any  synthetic  media  shall  be  required  to
     7  disclose  the  use of such synthetic media. The disclosure on printed or
     8  digital  political  communications,  including  but   not   limited   to
     9  brochures,  flyers,  posters, mailings, or internet advertising shall be
    10  printed or typed in an appropriate legible  form  to  read  as  follows:
    11  "This political communication was created with the assistance of artifi-
    12  cial  intelligence".  The disclosure on non-printed or digital political
    13  communications shall clearly and prominently display  and/or  speak  the
    14  following  statement: "This political communication was created with the
    15  assistance of artificial intelligence".  In  the  case  of  a  political
    16  communication  that  is not visual, such as radio or automated telephone
    17  calls, clearly speaking the statement will satisfy the  requirements  of
    18  this subdivision.
    19    (b)  For the purposes of this subdivision, "synthetic media" means any
    20  form of media including text, image, video or sound fully  or  partially
    21  created  or  modified  through  the use of artificial intelligence algo-
    22  rithms.
    23    2-b. (a) All committees as defined by this article shall keep  records
    24  of  their  use of synthetic media during each campaign cycle. Such enti-
    25  ties shall maintain records including, but not limited to: the types  of

         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD06539-01-5
        S. 2414                             2

     1  synthetic  media utilized, the number of voters contacted with each type
     2  of synthetic media, and the amount of funds  expended  toward  synthetic
     3  media.
     4    (b)  All  candidate committees as defined by this article shall submit
     5  such records to the state board of elections  no  less  than  one  month
     6  after  their  election  is  certified. All other committees shall submit
     7  such records to the state board of elections  no  less  than  one  month
     8  after election day.
     9    (c) The state board of elections shall design a sample record template
    10  which committees can use to log their records.
    11    (d) The state board of elections is authorized to promulgate rules and
    12  regulations required to enforce this subdivision.
    13    §  3. The state board of elections shall establish the rules and regu-
    14  lations required by this act within sixty days from the  effective  date
    15  of this act.
    16    § 4. This act shall take effect immediately.